AI Act's Transparency Obligations Highlighted for Providers of AI Systems
The AI Act, specifically Article 50, outlines transparency obligations for providers of AI systems, emphasizing the need for clear communication when AI interacts with natural persons. Providers, whether based within the EU or outside, must ensure their AI systems meet these obligations before entering the market. This includes marking AI-generated outputs with machine-readable marks to indicate their origin. The Act defines deepfakes and sets criteria for identifying such content, ensuring that AI-generated or manipulated content does not falsely appear authentic. The guidelines also clarify that legal entities deploying AI systems are responsible for compliance, even when third parties are involved in the system's operation. 
