Brazil Expands Air Connectivity to Boost Tourism Amid Rising Visitor Numbers
Brazil is intensifying efforts to attract long-haul air services from Europe and Asia to sustain its growing inbound tourism, as reported by Embratur. In 2025, Brazil saw a 37.1% increase in international arrivals, totaling 9.3 million visitors, with air transport accounting for over 6.1 million. The growth is primarily driven by regional markets like Argentina and Chile, but Brazil is now targeting higher-yield long-haul segments. Embratur is collaborating with airlines and airports through co-investment and incentive programs to stimulate new routes, particularly from Europe and North America. Recent developments include GOL Linhas Aereas' planned expansion from Rio de Janeiro Galeão International Airport, which is expected to serve New York, Lisbon, Paris, and Orlando. 
