Australian Tourism Exchange 2026 Launches in Adelaide with Global Participation
The Australian Tourism Exchange 2026 (ATE26) has commenced at the Adelaide Convention Centre, marking a significant event in the tourism industry. The tradeshow, which is Australia's largest, has attracted over 2,700 attendees, including 730 buyers and travel agents from 32 countries. The event aims to showcase the best of South Australia and Australia, with 1,400 industry representatives from 674 tourism organizations participating. The event is expected to facilitate over 55,000 appointments, fostering new and strengthened relationships within the tourism sector. South Australian Minister for Tourism Emily Bourke highlighted the cultural and economic significance of the event, emphasizing the state's commitment to tourism as a way of life. 
