Agriculture Minister Kinjarapu Atchannaidu Launches E-Magazine to Support Andhra Pradesh Farmers
Agriculture Minister Kinjarapu Atchannaidu has introduced the 'Pashusamvardhaka Margadarshini' e-magazine, aimed at providing scientific guidance and modern practices to farmers in Andhra Pradesh. This initiative is part of a broader effort to transform the livestock sector into a profitable, technology-driven enterprise. The e-magazine will be accessible through the SMILE platform and WhatsApp groups, offering insights on animal health, nutrition, management, marketing, and government schemes. The minister highlighted that approximately 25 lakh farmers in the state are involved in dairy, small livestock, and backyard poultry, contributing significantly to the sector's Gross Value Added of Rs 1.76 lakh crore in 2025-26. Despite its growth, the sector faces challenges such as traditional practices, labor shortages, fodder scarcity, and rising feed costs. The initiative aims to address these issues and align with Chief Minister Nara Chandrababu Naidu's vision of fostering entrepreneurship among households. 
