NPR Appoints Nadine Zylstra as Chief Content Officer to Expand Digital Reach
NPR has appointed Nadine Zylstra as its new chief content officer, a position that has been vacant for nearly a year. Zylstra, who previously held executive roles at Pinterest, YouTube, and Sesame Workshop, is tasked with expanding NPR's audience in the digital realm. Her appointment comes shortly after NPR's newsroom overhaul, reflecting the organization's commitment to adapting to changing media consumption habits. Zylstra's role will involve evaluating NPR's broadcast and podcast offerings to ensure they effectively reach and serve audiences. She will be based in NPR's Culver City, California office, with regular visits to the Washington, D.C. headquarters. 
