MTN South Sudan Launches Campaign to Enhance Maternal and Child Health Services
MTN South Sudan has initiated the 2026 edition of its 21 Days of Y’ello Care campaign, focusing on improving maternal and child health services. This campaign, running from June 1 to June 21, is part of MTN's broader effort to address healthcare challenges in Africa, where there is a significant disparity between the disease burden and available healthcare resources. In collaboration with the Ministry of Health, Juba Teaching Hospital, and the World Health Organisation, MTN South Sudan aims to implement several key initiatives. These include the solarisation of the Antenatal Care Unit at Juba Teaching Hospital, providing sustainable power solutions for incubators, and repairing the hospital's CT scan machine. Additionally, the campaign will supply essential medical equipment such as ultrasound machines and autoclaves. MTN will also leverage digital tools to enhance healthcare delivery, including SMS-based health education and voice messaging for expectant mothers.