AI Deepfake Hunter Discusses Challenges and Solutions in Protecting Online Likenesses
Luke Arrigoni, CEO of Loti AI, shared insights into his company's efforts to combat deepfakes at the AI on the Lot conference. Loti AI specializes in identifying and removing unauthorized deepfake content from the internet, using face and voice recognition technology. The company also offers services to manage the use of individuals' likenesses by generative AI platforms, ensuring compliance with consent and compensation rules. Arrigoni highlighted the growing threat of deepfakes, which can affect not only celebrities but also ordinary individuals. He emphasized the need for guardrails to protect against the misuse of AI technology. 
