The Fletcher School at Tufts University Expands Social Media Presence, Including TikTok
The Fletcher School at Tufts University has announced an expansion of its social media presence, adding WeChat to its existing array of platforms. This move aims to connect with a global community of students, scholars, and alumni on their preferred digital channels. The school now maintains official accounts on WeChat, TikTok, X (formerly Twitter), Bluesky, Threads, YouTube, LinkedIn, Instagram, and Facebook. Each platform serves a distinct purpose: TikTok is used for entertaining and inspiring short videos covering student life, faculty insights, and global research; WeChat targets a specific international audience; and other platforms provide news summaries, faculty media mentions, academic program details, and visual updates. The expansion reflects a strategic effort by The Fletcher School to engage with its diverse community and disseminate information across various digital ecosystems.