Florida Attorney General Sues Netflix Over Alleged 'Bait-and-Switch' on Privacy and Child Data
Florida Attorney General James Uthmeier has filed a lawsuit against Netflix, accusing the streaming giant of misleading consumers about its data collection practices and exposing children to 'addictive' design features. The 66-page complaint alleges that Netflix marketed its subscription service as an ad-free, privacy-focused alternative while secretly collecting extensive user data, including what users watched, clicked, paused, and skipped. The lawsuit claims Netflix used 'addictive' features like autoplay to keep both adult and child users engaged, logging billions of behavioral data points. This data, according to the complaint, was then commercialized to support the advertising business that Netflix had previously promised not to build, particularly after introducing an ad-supported plan in November 2022. Florida is seeking a jury trial and an order for Netflix to purge all data allegedly collected deceptively from Floridians, along with billions in damages.