Maryland Passes Landmark Bill Banning 'Surveillance Pricing'
Maryland has become the first state to pass legislation banning 'surveillance pricing,' a practice where companies use personal data to tailor prices to individual customers. The Protection From Predatory Pricing Act prohibits food retailers and third-party delivery services from using personal data to set prices. Violations will be treated as deceptive trade practices, subject to fines and lawsuits. Governor Wes Moore, who backed the bill, emphasized the need to protect consumers from rising costs. However, Consumer Reports noted that the bill contains loopholes, such as exemptions for loyalty programs and subscription services. 
