Alsara's Alia Rachid Advances Design Platform Amid Middle East Conflict
Alia Rachid, managing director of Alsara Investment Group and founder of Fromm., is pushing forward with her design platform, Fromm.Lab, despite ongoing conflicts in the Middle East. Fromm.Lab has partnered with the Sharjah Research, Technology and Innovation Park (Spark) in the UAE to support emerging design talent. This collaboration aims to develop a program focused on furniture and design, promoting creative exchange and opportunities in the regional design sector. Fromm.Lab, established in 2023, serves as a creative hub connecting Qatar's design world with Milan, a key global market. The platform recently showcased an exhibition at Milan Design Week, featuring works from its international design competition. The full exhibition is set to debut at the Design Doha Biennale, postponed to November 2026 due to regional unrest.