U.S. Associations Report Increased Membership Retention and Confidence
According to the 2026 Membership Performance report by iMIS, U.S. associations are experiencing a significant increase in membership retention, with 45% of leaders reporting higher retention rates compared to 32% last year. The survey, which included over 400 association professionals, also noted that 38% of respondents saw an increase in member engagement, while 43% maintained steady engagement levels. Organizational leaders express confidence in future growth, attributing success to effective data tracking and performance metrics. The report highlights that sponsorships, advertising, events, and educational programs are the top revenue streams for associations. However, challenges remain, particularly in system integrations and data management, prompting investments in technology to enhance membership management and engagement. 
