LISTERINE® Launches 'Oral Care Counts' Initiative Amid Rising Global Oral Disease Cases
LISTERINE® has launched a multiyear education and advocacy initiative called 'Oral Care Counts' on World Smile Day. This campaign aims to highlight the essential role of oral health in overall well-being and promote practical daily habits, including a three-step routine of brushing, flossing, and rinsing. The initiative comes as global research indicates a significant increase in oral disease cases, with nearly half of the world's population affected. A systematic analysis published in The Lancet Public Health found that cases of major oral conditions, such as untreated tooth decay, severe periodontitis, and total tooth loss, rose by 3.07% over four years. This trend suggests that progress is too slow to meet the World Health Organization's (WHO) 2030 target for reducing oral diseases. LISTERINE® plans to engage healthcare professionals, advocates, policymakers, community organizations, and consumers to support evidence-based education and improve access to oral health information and preventive care.