Gen Z Leads in Philanthropy with Personal and Relational Giving
Recent research indicates that Gen Z is engaging in philanthropy at higher rates than other adults, with a focus on personal and relational giving. According to a study by GoFundMe and the GivingTuesday Data Commons, over 70% of Gen Z reported some form of giving in the past week, compared to 65% of other adults. Despite often having lower incomes, Gen Z is more likely to give money and engage in advocacy, direct giving, and volunteering. Their giving is characterized by a preference for community-based, visible, and relational contributions, often facilitated through digital platforms.