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TV Emerges as a Key Growth Channel for Commerce, Driven by Interactive Features

TV Emerges as a Key Growth Channel for Commerce, Driven by Interactive Features

TV Emerges as a Key Growth Channel for Commerce, Driven by Interactive Features
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Mattel raises annual profit forecast on steady toy demand, entertainment push

Mattel raises annual profit forecast on steady toy demand, entertainment push

April 29 (Reuters) - Mattel raised its annual profit forecast and beat analysts' estimates for quarterly sales on Wednesday, benefiting from resilient demand for toys and growth in its entertainment business.
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Expedia Group Study Highlights Travelers' Significant Non-Travel Spending Habits

Expedia Group Study Highlights Travelers' Significant Non-Travel Spending Habits

Expedia Group Study Highlights Travelers' Significant Non-Travel Spending Habits
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Kraft Heinz Shifts Marketing Strategy to Focus on Memorable Stunts Amidst Stock Challenges

Kraft Heinz Shifts Marketing Strategy to Focus on Memorable Stunts Amidst Stock Challenges

Kraft Heinz Shifts Marketing Strategy to Focus on Memorable Stunts Amidst Stock Challenges
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Legacy Brands Need Reintroduction, Not Rebranding, to Stay Relevant

Legacy Brands Need Reintroduction, Not Rebranding, to Stay Relevant

Legacy Brands Need Reintroduction, Not Rebranding, to Stay Relevant
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Expedia Group Study Highlights Travelers' Non-Travel Spending Habits, Creating Marketing Opportunities

Expedia Group Study Highlights Travelers' Non-Travel Spending Habits, Creating Marketing Opportunities

Expedia Group Study Highlights Travelers' Non-Travel Spending Habits, Creating Marketing Opportunities
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Spotter's CRO Highlights Misunderstanding in Creator Economy, Urges Brands to See Creators as Media Owners

Spotter's CRO Highlights Misunderstanding in Creator Economy, Urges Brands to See Creators as Media Owners

Spotter's CRO Highlights Misunderstanding in Creator Economy, Urges Brands to See Creators as Media Owners
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Kraft Heinz Revamps Sports Marketing Strategy with Innovative Stunts

Kraft Heinz Revamps Sports Marketing Strategy with Innovative Stunts

Kraft Heinz Revamps Sports Marketing Strategy with Innovative Stunts
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Expedia Study Highlights Travelers as High-Value Consumers with Significant Non-Travel Spending

Expedia Study Highlights Travelers as High-Value Consumers with Significant Non-Travel Spending

Expedia Study Highlights Travelers as High-Value Consumers with Significant Non-Travel Spending
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Walmart Expands Data Offering to Agencies, Enhancing Omnichannel Retail Insights

Walmart Expands Data Offering to Agencies, Enhancing Omnichannel Retail Insights

Walmart Expands Data Offering to Agencies, Enhancing Omnichannel Retail Insights
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Commerce Media's Evolution: Trust and Education as Key Factors for Future Growth

Commerce Media's Evolution: Trust and Education as Key Factors for Future Growth

Commerce Media's Evolution: Trust and Education as Key Factors for Future Growth
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Mars Expands Community-First Marketing Model to Enhance Brand Engagement

Mars Expands Community-First Marketing Model to Enhance Brand Engagement

Mars Expands Community-First Marketing Model to Enhance Brand Engagement