LEGO Group and Sesame Workshop Collaborate to Promote Nature Exploration Among Children
The LEGO Group and Sesame Workshop have partnered to launch an initiative aimed at encouraging children aged four to six to engage with and appreciate nature through play. This collaboration, supported by the LEGO Foundation, introduces three new educational videos featuring popular Sesame Street characters such as Elmo and Cookie Monster. Each three-minute video focuses on a different creature—bats, butterflies, and worms—exploring their habitats and ecological roles. The content teaches children about the importance of these creatures, for instance, how bats aid in pollination and crop protection, butterflies indicate healthy gardens, and worms contribute to soil health. The initiative also provides free activity guides and printables, available on the LEGO Group’s Build the Change website and Sesame Street’s YouTube channel, to facilitate hands-on activities for families and educators.
