Exclusive-Nestle pushes for simpler US food labels to shed 'Frankenstein' ingredients image
By Richa Naidu VEVEY, Switzerland, July 24 (Reuters) - As shoppers increasingly scrutinise ingredient labels to avoid products perceived as heavily processed, Nestle, maker of Nescafe coffee and KitKat chocolate, has been lobbying U.S. authorities to allow simpler descriptions using common rather 
