FDA Redefines 'No Artificial Colors' Label, Sparking Consumer Confusion
The Food and Drug Administration (FDA) has revised its policy on what constitutes 'no artificial colors' on food labels, leading to potential confusion among consumers. Previously, this label indicated that no added colors were present in a product. However, under the new policy, only FD&C dyes and petroleum-based dyes like Red 40, Yellow 5, and Blue 2 are considered artificial. Other synthetic additives, such as titanium dioxide, which is used to enhance the whiteness or brightness of foods, are not classified as artificial under this new definition. This change has raised concerns among consumer advocates, as titanium dioxide is banned in the European Union due to toxicity concerns. The FDA has stated that it is reviewing some additives, including titanium dioxide, and will take action if new data indicates they are unsafe. In response to these changes, several states, including California, West Virginia, Arizona, Utah, and Virginia, have enacted or plan to enact bans on certain synthetic dyes in food pr...