Rowan Beaird Explores the Enduring Fascination with Cults Amidst Modern Uncertainty
Rowan Beaird, an author known for her novels 'The Divorcées' and 'Tenderness', delves into the persistent allure of cults during times of societal instability. Her exploration is set against the backdrop of the 1970s, a period marked by significant cult activity in the United States, including the infamous Manson Family and the Children of God. Beaird's interest in cults is not unique; it reflects a broader societal fascination with these groups, especially during periods of uncertainty. The 1970s were characterized by technological advancements, political scandals like Watergate, and social upheavals, which mirror today's challenges such as fears of AI-induced unemployment and political instability. Beaird suggests that people are drawn to cults when they experience personal loss or societal instability, seeking community and answers in uncertain times. 
