National Book Foundation Reports High Participation in Summer Reading Adventure
The National Book Foundation (NBF) has concluded its third annual Summer Reading Adventure, reporting significant engagement with 2,600 entries from all 50 U.S. states and Washington, D.C. The initiative saw 85% new participants and 15% returning participants. The program, a collaboration between NBF's various teams, aimed to boost interest in authors, reading, and literary events. Participants were encouraged to complete 12 activities, with incentives including a 10% discount code for Bookshop.org and a free audiobook from Libro.fm for all entrants. Natalie Green, NBF director of programs and partnerships, highlighted that while traditional summer reading programs often target younger readers, this adventure was designed as an adult complement, making it accessible for libraries, bookstores, and community centers. The NBF partnered with the American Booksellers Association, 100 Little Free Libraries, and various social media accounts to promote the challenge.