Shift Trade Show Postponed to January 2027 to Strengthen Market Entry Strategy
The Dutch fashion trade show Shift has postponed its entry into the German market to January 2027. Initially scheduled for late June and then moved to early July, the event has been delayed to allow for a more structured build-up phase. The decision comes despite positive feedback from brands and retailers in the German-speaking market, as parts of the sector adopt a cautious approach. Shift aims to use the additional time to engage with key stakeholders, expand its network, and refine its concept. The organization is also exploring additional concepts and commercial formats for the German market. 
