Colorado Agencies Utilize Social Media Influencers for Public Information Campaigns
Two Colorado government agencies, the Denver Regional Council of Governments (DRCOG) and the Front Range Passenger Rail District, have engaged local social media influencers to disseminate public information. DRCOG's 'Way to Go' program, which promotes sustainable transportation, spent over $15,000 across two campaigns this year, primarily for a 'Bike to Work Day' initiative. Payments to influencers ranged from $250 to $2,300. Nisha Mokshagundam, who manages the 'Way to Go' program, stated that this is a relatively new tactic, with early metrics showing promising results, including 88% of website visitors from influencer campaigns being new. The program's $900,000 annual budget is funded by federal congestion mitigation and air quality dollars. The Front Range Passenger Rail District, overseeing the proposed Colorado Connector rail line, has a larger contract of approximately $260,000 with Bagley Consulting LLC, which includes coordination with 21 content creators as part of a broader digital communication... 
