Israeli Chef Gadi Blau Brings Dried Meat to Mainstream with Gadi's Brand
Gadi Blau, an Israeli chef, is making strides in popularizing dried meat products like beef jerky and biltong in Israel through his brand, Gadi's. Blau, who has a background in making kosher Swedish meatballs for Ikea, has turned his childhood love for South African-style dried meats into a thriving business. The brand gained traction during wartime, providing soldiers with a convenient, high-protein food source. Blau's products are now available in delis and supermarkets across Israel, marking a significant shift in local culinary preferences. 
