Private Sector Takes Lead in Planetary Defense as Asteroid Apophis Approaches Earth
The asteroid Apophis is set to pass by Earth in 2029 at a distance closer than some communications satellites, prompting private companies to engage in planetary defense efforts. A California-based startup, ExLabs, has announced the first commercial mission to accompany Apophis during its close approach. The mission, named Apophis EX, aims to intercept the asteroid, collect scientific data, and refine collision risk models. This initiative highlights the growing role of private enterprises in planetary protection, as government funding for such efforts remains limited. 
