Bear Brand's Campaign Celebrates Indonesia's Fasting Workers During Ramadan
Bear Brand launched a mobile campaign in Indonesia to support labor-intensive workers during Ramadan. The campaign, which won awards for its innovative approach, utilized Grab's ecosystem for in-app advertisements and branded driver uniforms to promote Bear Brand consumption during sahur, the pre-dawn meal. The initiative aimed to recognize and support workers who continue their duties while fasting, branding them as 'Dragon Warriors.' The campaign included product trials and community events, distributing Bear Brand products to drivers and passengers. 
