Excite Lethbridge Promotes Agricultural Growth and Community Engagement in Southern Alberta
Excite Lethbridge, a municipally supported, not-for-profit organization, is playing a significant role in promoting agriculture and community events in southern Alberta. Formed in 2025 from the restructuring of the Lethbridge & District Exhibition, the organization focuses on elevating agriculture through events at the Lethbridge Trade & Convention Centre. One of its major initiatives is the Ag Expo and the North American Seed Fair, the largest agricultural trade show in southern Alberta, which attracts exhibitors from across North America. The event showcases advanced farming technology and provides a platform for producers, innovators, and educators to collaborate. Additionally, Excite Lethbridge organizes Aggie Days, an educational program for Grade 4-6 students, which aims to bridge the gap between urban consumers and agricultural producers by offering interactive learning experiences about farm life and food production. 
