Hoshino Resorts Reports Surge in U.S. Travelers Seeking Authentic Japanese Experiences
Hoshino Resorts has released its 2025 Inbound Travel Report, highlighting a significant increase in international tourism to Japan, with a notable rise in visitors from the United States. The report indicates that international guest nights have surpassed pre-pandemic levels, with a total of 1.33 million guest nights recorded across 68 properties. The data shows a shift in traveler preferences towards longer stays and deeper cultural immersion, particularly among Western tourists. The Kansai and Shikoku regions have seen substantial growth in visitor numbers, driven by events like the World EXPO and the appeal of less crowded destinations. Additionally, the demand for traditional onsen experiences has surged, prompting Hoshino Resorts to expand its offerings and accommodate diverse cultural preferences. 
