Excite Lethbridge Revitalizes Agriculture in Southern Alberta with Community Events
Excite Lethbridge, a municipally supported, not-for-profit organization, is playing a crucial role in promoting agriculture in Southern Alberta. Formed in 2025 from the restructuring of the Lethbridge & District Exhibition, the organization focuses on elevating agriculture through events at the Lethbridge Trade & Convention Centre. One of its major initiatives is the Ag Expo and the North American Seed Fair, the largest agricultural trade show in Southern Alberta. This event attracts exhibitors from across Canada and the United States, showcasing advanced machinery, irrigation systems, and seed innovations. Additionally, the thinkAG Career Discovery Fair introduces high school students to agricultural career paths. Another significant event is Aggie Days, which returns in March 2026, offering interactive agricultural learning experiences for students. These initiatives aim to bridge the gap between urban and rural communities, ensuring the next generation understands the importance of agriculture.