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How Apple’s Public Services Numbers Could Reframe the iPhone 18 Event

How Apple’s Public Services Numbers Could Reframe the iPhone 18 Event

As Apple prepares to launch the iPhone 18, the real story isn't just new hardware but how the company's booming services division is changing everything.
Reuters Reuters
Apple's Ternus faces AI test as foldable iPhone takes center stage

Apple's Ternus faces AI test as foldable iPhone takes center stage

By Stephen Nellis SAN FRANCISCO, Sept 8 (Reuters) - When new CEO John Ternus unveils Apple's latest products on Wednesday, Wall Street expects him to show that the company can still deliver breakthrough hardware and a Siri virtual assistant capable of competing in the AI race.
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Founders Want AI Distribution, Investors Want iPhone Growth: The iPhone 18 Event Sits Between Them

Founders Want AI Distribution, Investors Want iPhone Growth: The iPhone 18 Event Sits Between Them

Apple's iPhone 18 launch is caught between AI founders seeking distribution and investors demanding hardware growth. Which side will Apple choose?
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11 Questions Developers Should Ask Before the iPhone 18 Event

11 Questions Developers Should Ask Before the iPhone 18 Event

As Apple prepares to unveil the iPhone 18, here are the key questions developers should be asking about AI, new hardware, and platform shifts.
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Tim Cook’s Hardest iPhone 18 Event Question Is Whether Apple Intelligence Can Feel Native

Tim Cook’s Hardest iPhone 18 Event Question Is Whether Apple Intelligence Can Feel Native

As Apple prepares to launch the iPhone 18, its biggest challenge is ensuring its new AI, Apple Intelligence, feels seamlessly integrated, not just added on.
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The On-Device Inference Micro-Trend to Watch in the iPhone 18 Event

The On-Device Inference Micro-Trend to Watch in the iPhone 18 Event

Curious about the next big thing for iPhones? We explain on-device inference, the quiet AI trend set to make your phone faster, smarter, and more private.
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The Operating Margin Detail That Separates Hype From Reality at the iPhone 18 Event

The Operating Margin Detail That Separates Hype From Reality at the iPhone 18 Event

Beyond the flashy features of the new iPhone, one financial metric reveals the true health of Apple's business. Here’s what operating margin is and why it matters.
USA Today USA Today
Here's what to expect at Apple's big event on Wednesday

Here's what to expect at Apple's big event on Wednesday

Apple's annual product announcement event starts at 1 p.m. ET on Wednesday, Sept. 9. Folks can watch at home on the Apple website or Apple TV app.
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The iPhone 18 Event Paradox: More AI Demand, More Device Pressure

The iPhone 18 Event Paradox: More AI Demand, More Device Pressure

Apple's push for more powerful on-device AI in the iPhone 18 creates a paradox: how to meet demand without compromising battery life and performance.
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The Battery Efficiency Detail Most People Will Miss at the iPhone 18 Event

The Battery Efficiency Detail Most People Will Miss at the iPhone 18 Event

Beyond bigger batteries, a specific enhancement in the iPhone 18's A20 Pro chip is poised to redefine real-world efficiency and performance.
TheStreet TheStreet
The 'Waffle House Index' is real, and Apple is filming it

The 'Waffle House Index' is real, and Apple is filming it

The federal government has trusted this gauge for years. Now it has a budget.
TheStreet TheStreet
Warren Buffett's Berkshire raises stake in media giant

Warren Buffett's Berkshire raises stake in media giant

Warren Buffett's Berkshire Hathaway boosted its stake in media giant's stock in Q2, building on a tripled position from earlier in 2026.