Illinois Regulators Propose First U.S. Gambling Marketing Exclusion Program
Illinois regulators are advancing a proposal for the first gambling marketing exclusion program in the United States. This initiative would allow individuals who have completed the state's voluntary self-exclusion program to opt out of receiving direct gambling advertisements for at least 12 months after their exclusion period concludes. The proposal is part of a broader effort by the Illinois Gaming Board (IGB) to modernize its self-exclusion framework, aiming to reduce barriers to participation in responsible gambling programs and enhance consumer protections. Under the proposed rules, licensed gambling operators would be prohibited from sending targeted marketing materials, such as emails, text messages, and promotional mailers, to individuals on this exclusion list. While formerly self-excluded players would still be able to participate in legal gambling activities and access public promotions, operators would be barred from actively marketing to them. The IGB cites research linking gambling advertisin...
