Pro-Data Center Group Launches Ad Campaign Amidst Criticism in Oregon
A pro-data center industry group, Oregon Connects, has launched an advertising campaign in Oregon and six other states to counter criticisms of data centers. The ads highlight the benefits of data centers, such as investments in clean energy and job creation, while addressing concerns about their high water and energy consumption and low job creation relative to tax incentives. The campaign is part of a broader effort by the Data Center Coalition, which includes major tech companies like Microsoft and Google, to improve public perception as local governments consider policies to regulate data center growth.