Businesses Capitalize on Friday the 13th with Promotions and Events
In 2026, Friday the 13th occurs three times, on February 13, March 13, and November 13. This day is traditionally associated with bad luck due to historical and cultural superstitions. Common beliefs include breaking a mirror leading to seven years of bad luck, walking under a ladder inviting misfortune, and crossing paths with a black cat being unlucky. Despite these superstitions, many businesses use the day to offer special promotions, particularly tattoo shops, which often provide discounts or flat rates for tattoos. Additionally, some cities offer free marriage officiation services on this day, turning the perceived unlucky day into an opportunity for celebration. The day also coincides with Galentine's Day, a holiday for celebrating friendships, and precedes Valentine's Day, adding a unique twist to the weekend's festivities.