Travel Texas Completes Successful Australian Trade Roadshow to Boost Tourism
Travel Texas has concluded its 2026 Australian sales mission, which included a multi-city trade roadshow and a high-profile chef-led activation. The delegation connected with over 250 travel advisors, wholesalers, and industry partners through events and training sessions in Brisbane, Sydney, and Melbourne. The roadshow featured destination partners such as Visit Dallas and Visit Austin, along with American Airlines, providing insights into Texas travel products and itineraries. A highlight was the Texas BBQ: Pitmasters event in Sydney, showcasing Texas cuisine with chefs Lennox Hastie and Kareem 'KG' El-Ghayesh.