Smart TVs and Streaming Services: Privacy Concerns Over User Data Tracking
Smart TVs and streaming services are increasingly using Automated Content Recognition (ACR) technology to track user viewing habits. This feature, often enabled by default, identifies what users watch to target advertisements and suggest content. The data collected can be sold to companies interested in understanding consumer behavior. While streaming services like Netflix and ad-supported platforms like Tubi use this data to enhance user experience by providing viewing history and recommendations, the technology raises privacy concerns. ACR can identify content even when played offline, such as from a Blu-ray disc, by analyzing audio and video signals. Users can disable ACR, but the process varies by TV brand and model, requiring navigation through complex menu settings. 
