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How Multiple Co-Stars Can Complicate an Emmy Race
An explainer on the awards show phenomenon of vote-splitting, where co-stars cancel each other out, with examples from shows like 'Succession' and 'The Sopranos'.
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Variety
Benicio Del Toro Joins Ben Stiller in Apple TV Comedy ‘Protective Custody’
Benicio Del Toro is set for a lead role opposite Ben Stiller in the upcoming Apple TV comedy series “Protective Custody,” Variety has learned. The show was originally announced in May with Stiller attached to star and executive produce. It marks the first lead series comedy role of Del Toro’s career as well as a […]
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A 2026 Emmy Campaign Timeline, From Eligibility to Final Voting
An inside look at how TV publicists and network strategists work backward from Emmy night to build a year-long campaign for their top shows.
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How To Make An Emmy Ballot Even When You Are Not An Awards Expert
Feeling overwhelmed by your Emmy ballot? Here’s a simple guide to making smart, informed picks for TV’s biggest night, even if you’re not a critic.
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Variety
Chloe Fineman Says ‘SNL’ Boss Lorne Michaels Was at World Cup Match When She Called to Say She Was Leaving the Show
“Saturday Night Live” boss Lorne Michaels was a bit tied up when Chloe Fineman called to say she was leaving the show. “In classic form, he was watching England vs. Argentina,” Fineman told Variety at Monday night’s premiere of Apple TV’s “The Dink” in Los Angeles. “He was like, ‘I’ll call you back. I’m a […]
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Signals That Can Put a TV Performer on the Emmy Radar
Learn the key signs that predict a future Emmy contender, from the type of role to the platform and critical buzz that builds unstoppable momentum.
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Why Big Ratings Don’t Automatically Lead to Emmy Nominations
Ever wondered why your favorite high-rated show gets snubbed by the Emmys? We break down the complex system of voters, campaigns, and prestige.
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Why Some of the Most Popular Shows Never Become Emmy Favorites
Ever wonder why your favorite hit show gets ignored by the Emmys? We break down the reasons, from genre bias to expensive awards campaigns.
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How HBO, Netflix, Apple TV+, and FX Cultivate Different Awards Brands
In the streaming wars, awards aren't just trophies; they're business strategies that define the unique brand identities of HBO, Netflix, Apple TV+, and FX.
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Why Nomination Totals Mislead Even Experienced Awards Watchers
A high nomination count at the Oscars or Emmys doesn't guarantee a win. Here’s why the math is misleading and what to look for instead.
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How Awards Campaigns May Refocus Attention After Mixed Reviews
A show's mixed reviews aren't a death sentence for its Emmy hopes. Here’s how strategists pivot to turn critical uncertainty into awards gold.
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How Emmy Category Expansion Changed the Awards
A look at how expanding the number of nominees per category has altered the Emmy Awards, from the shows that get picked to the prestige of the win.
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