Dolomiti Region Experiences Overtourism Driven by Asian Tourists and Social Media Trends
The Dolomiti region in Italy is currently facing significant overtourism, particularly during the autumn season. This surge is largely attributed to an influx of tourists from Southeast Asia, especially South Korea. Images of long queues on trails, such as those in Val di Funes, highlight the extent of the crowding. Expert Kim HyunJin notes that South Korean tourists, having saturated traditional European destinations like Rome and Venice, are now seeking 'hidden gems.' This trend is amplified by Asian media, including television programs and web formats dedicated to the Dolomites, which have elevated the region to a cult destination. Social media further fuels this phenomenon, as visitors compete to explore and share content from lesser-known locations, leading to constant crowds and challenges in small mountain villages and previously less-traveled paths.
