Rome Implements Trevi Fountain Fee to Manage Tourist Crowds and Raise Funds
Rome has introduced a new fee of $2.35 for tourists wishing to access the Trevi Fountain, starting Monday. This initiative is part of the city's broader strategy to manage tourist flows, enhance visitor experience, and generate additional revenue for maintaining Rome's cultural heritage. The fee follows a successful trial that involved controlling the number of visitors through designated pathways. The city expects to generate approximately $7.6 million annually from this fee. While tourists are required to pay, Rome residents are exempt, and the revenue will also support free access to more city-run museums for locals. The measure is similar to other tourist management strategies in Italy, such as the ticketing system at the Pantheon and Venice's day-tripper tax. 
