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Apple's Ternus faces AI test as foldable iPhone takes center stage

Apple's Ternus faces AI test as foldable iPhone takes center stage

By Stephen Nellis SAN FRANCISCO, Sept 8 (Reuters) - When new CEO John Ternus unveils Apple's latest products on Wednesday, Wall Street expects him to show that the company can still deliver breakthrough hardware and a Siri virtual assistant capable of competing in the AI race.

Tim Cook’s Hardest iPhone 18 Event Question Is Whether Apple Intelligence Can Feel Native

Tim Cook’s Hardest iPhone 18 Event Question Is Whether Apple Intelligence Can Feel Native

As Apple prepares to launch the iPhone 18, its biggest challenge is ensuring its new AI, Apple Intelligence, feels seamlessly integrated, not just added on.

Apple's big event is tomorrow. See time, how to watch

Apple's big event is tomorrow. See time, how to watch

On Wednesday, Sept. 9, Apple will announce several new products. Here's how to tune in.

Founders Want AI Distribution, Investors Want iPhone Growth: The iPhone 18 Event Sits Between Them

Founders Want AI Distribution, Investors Want iPhone Growth: The iPhone 18 Event Sits Between Them

Apple's iPhone 18 launch is caught between AI founders seeking distribution and investors demanding hardware growth. Which side will Apple choose?

9 Signals to Watch During the iPhone 18 Event if You Care About AI

9 Signals to Watch During the iPhone 18 Event if You Care About AI

Apple's upcoming iPhone 18 event is a referendum on its AI strategy; here are nine key signals to watch for that will define its future.

Here's what to expect at Apple's big event on Wednesday

Here's what to expect at Apple's big event on Wednesday

Apple's annual product announcement event starts at 1 p.m. ET on Wednesday, Sept. 9. Folks can watch at home on the Apple website or Apple TV app.

How to Estimate Apple’s AI Payback Before the iPhone 18 Event

How to Estimate Apple’s AI Payback Before the iPhone 18 Event

A framework for analyzing Apple’s AI return on investment, focusing on key financial and strategic metrics to watch ahead of new hardware.

Tim Cook’s Privacy Bet Still Hangs Over the iPhone 18 Event

Tim Cook’s Privacy Bet Still Hangs Over the iPhone 18 Event

As Apple prepares for its iPhone 18 launch, its long-standing commitment to user privacy faces its greatest challenge yet in the age of AI.

“The Phone Is the Interface”: The iPhone 18 Event Debate Apple’s Rivals Fear

“The Phone Is the Interface”: The iPhone 18 Event Debate Apple’s Rivals Fear

Exploring the strategic shift implied by the phrase "The Phone Is the Interface" and what it means for Apple, its rivals, and the future of tech.

11 Questions Developers Should Ask Before the iPhone 18 Event

11 Questions Developers Should Ask Before the iPhone 18 Event

As Apple prepares to unveil the iPhone 18, here are the key questions developers should be asking about AI, new hardware, and platform shifts.

The iPhone 18 Event Rule Breaker: Privacy May Matter More Than Chatbots

The iPhone 18 Event Rule Breaker: Privacy May Matter More Than Chatbots

As Apple prepares its September 9 event, the real showstopper may not be AI, but a strategic and potentially groundbreaking new focus on privacy.

How Apple’s Public Services Numbers Could Reframe the iPhone 18 Event

How Apple’s Public Services Numbers Could Reframe the iPhone 18 Event

As Apple prepares to launch the iPhone 18, the real story isn't just new hardware but how the company's booming services division is changing everything.