Italian Premier Giorgia Meloni Seeks EU Trademark for Voice to Combat AI Deepfakes
Italian Premier Giorgia Meloni has submitted an application to the European Union’s Intellectual Property Office (EUIPO) to trademark her voice. The application includes a four-second audio recording where Meloni repeats the phrase 'Io sono Giorgia Meloni' ('I am Giorgia Meloni'). This action is a direct response to growing concerns about the proliferation of AI-generated deepfakes, which can convincingly replicate voices and images. Meloni's phrase 'Io sono Giorgia' gained significant public recognition from her 2019 political rally declaration and was also the title of her 2021 autobiography. While the application is currently under review, Italian media reports suggest that even if approved, the trademark would not entirely prevent the use of her voice in AI deepfakes but could establish additional legal hurdles for unauthorized replication. This move positions Meloni as potentially the first major politician to seek such protection for her voice, a practice previously more common among celebrities like...