South Korea Plans Global Music Festival to Boost Tourism and Cultural Influence
South Korea is set to launch a major global music festival, named Fanomenon, in Seoul in December 2027. The festival aims to rival the Coachella Valley Music and Arts Festival in the United States. Announced by a civilian-government committee on pop culture, the festival is part of a strategy to enhance tourism and expand the global reach of South Korea's cultural industries. Scheduled to run from December 2 to 12, the event will be held at the Seoul Arena, a 28,000-seat K-pop concert hall, and the Kintex convention center in Goyang. The festival will feature large-scale concerts by leading domestic and international artists, a fandom-focused awards ceremony, and exhibitions by companies associated with Korean culture. The initiative seeks to leverage the resources of Korean culture-related firms to boost tourism and related industries.