Oura Acquires Counsel Health for $625 Million, Integrating Wearable Data with AI-Powered Medical Guidance
Oura, a smart ring manufacturer, has announced its acquisition of Counsel Health, an AI-enabled primary care platform, for $625 million in cash. The transaction, expected to close by the end of 2026, aims to combine Oura's wearable biometric data with Counsel Health's AI-assisted medical guidance and access to licensed physicians. This move follows an existing partnership initiated in May 2026, which focused on integrating Counsel's medical AI services into Oura's health platform. Muthu Alagappan, MD, Counsel Health's founder and CEO, will become Oura's chief clinical AI officer, and approximately 70 Counsel employees, including about 50 doctors, will join Oura. The integrated system is designed to allow Oura Ring users to receive health insights from their physiological data, get responses to medical questions from Counsel's AI interface, and, when necessary, consult with licensed physicians who can review wearable information and provide diagnoses, prescriptions, or referrals. Oura reported preliminary f...