What's Happening?
Zeam, a streaming technology company, has acquired the NewsOn platform from Sinclair Broadcast Group. This acquisition is part of Zeam's strategy to expand its offerings in the local TV streaming market. NewsOn, known for its local broadcast streaming capabilities, will enhance Zeam's ability to provide live local content. Zeam, which supports live streams for CBS-owned stations and affiliates, aims to broaden its reach and offer more dynamic ad insertion capabilities. This move comes as Sinclair explores strategic alternatives for its station group and other assets.
Why It's Important?
The acquisition of NewsOn by Zeam signifies a significant shift in the local TV streaming landscape. By integrating NewsOn, Zeam can offer a more comprehensive platform for local broadcasters, potentially increasing advertising revenue through targeted ad insertion. This development is crucial for local TV stations seeking to enhance their digital presence and monetize live streams. For consumers, it means greater access to local news and content. The deal also reflects broader industry trends where streaming platforms are becoming central to content distribution and revenue generation.
What's Next?
Following the acquisition, Zeam plans to expand its local TV footprint across all 201 designated market areas in the U.S. The company is also working on partnerships with connected TV manufacturers like Samsung and LG to enhance its platform's visibility on smart TVs. These efforts aim to increase the distribution and revenue potential of Zeam's streaming services. As Zeam continues to innovate, local broadcasters may explore creating original content, leveraging Zeam's technology to reduce production costs and increase viewer engagement.
