Iowa State Football Prepares for Ireland Game with Covered Expenses and Merchandise Royalties

What's Happening?

Iowa State University's football team is gearing up for their season opener against Kansas State in Dublin, Ireland, as part of the 2025 Aer Lingus College Football Classic. While the Cyclones will not receive direct payment for participating in the game, their travel expenses, including flights, hotel accommodations, and meals, will be covered by Irish American Events Limited (IAEL). The team will travel with approximately 350 people, including players, staff, and cheerleaders. Additionally, Iowa State will earn royalties from merchandise sales featuring the participating schools' logos, with a 15% royalty rate split between Iowa State, Kansas State, and IAEL.

Why It's Important?

The participation of Iowa State in the Aer Lingus College Football Classic highlights the growing trend of American college sports expanding internationally, offering exposure and cultural exchange opportunities. The financial arrangement, covering travel expenses and providing merchandise royalties, allows the university to benefit economically without direct compensation. This setup could influence future agreements for international sports events, potentially encouraging more schools to participate in similar ventures. The event also serves as a platform for promoting American football in Europe, potentially increasing its popularity and fan base.

What's Next?

The Iowa State vs. Kansas State game is scheduled for August 23, 2025, at Aviva Stadium in Dublin, Ireland, and will be broadcast on ESPN. As the event approaches, Iowa State will finalize travel arrangements and prepare for cultural activities in Ireland. The game will provide an opportunity for both teams to showcase their skills on an international stage, potentially attracting new fans and increasing merchandise sales. The outcome of the game and the overall experience may influence future participation in international college sports events.