What's Happening?
The NHL/NHLPA European Player Media Tour is currently taking place in Milan, Italy, showcasing 26 NHL stars, including New Jersey Devils captain Nico Hischier. The event is designed to highlight top European players as they prepare for the 2026 Olympic Winter Games in Milano Cortina. Hischier, representing both the Devils and Switzerland, joins other notable players such as Miro Heiskanen, William Nylander, and Sebastian Aho. The tour aims to strengthen the NHL's global presence by engaging with Serie A's fanbase and promoting hockey to new audiences. Hischier, known for his leadership and two-way play, has been a key figure for the Devils since being drafted first overall in 2017. Last season, he recorded 69 points in 75 games, showcasing his scoring ability and defensive reliability.
Why It's Important?
This event underscores the NHL's efforts to expand its international reach and promote hockey on a global scale. By participating in the European Player Media Tour, the NHL is not only preparing for the upcoming Olympics but also building relationships with international sports communities. For players like Nico Hischier, this represents an opportunity to elevate their profiles and contribute to the growth of hockey in their home countries. The tour also highlights the increasing presence of European talent in the NHL, which could lead to greater interest and investment in hockey across Europe.
What's Next?
As the 2026 Winter Olympics approach, players like Hischier will continue to prepare for their roles on the international stage. The NHL's involvement in events like the European Player Media Tour suggests a commitment to participating in the Olympics, which could enhance the league's visibility and popularity worldwide. Additionally, the NHL may seek to further collaborate with international sports organizations to promote hockey and expand its fanbase.
