What is the story about?
What's Happening?
Ivan Demidov, a player for the Montreal Canadiens, has decided to retain his jersey number 93 for the upcoming season. Initially, there was speculation about whether Demidov would switch to number 91, which he wore with SKA, but he chose not to request Oliver Kapanen to change his number. Demidov's decision to keep number 93, a number previously worn only by Doug Gilmour, has been well-received by fans who purchased his jersey last season. The process of changing a player's number involves early summer requests to accommodate jersey production schedules, and Demidov has opted to maintain his current number.
Why It's Important?
The decision to retain jersey number 93 is significant for Demidov's personal brand and fan engagement. It reflects his respect for team dynamics and his desire to avoid controversy. For fans, the continuity in jersey numbers strengthens their connection to the player and the team. This decision also highlights the importance of jersey numbers in sports culture, where they can symbolize personal achievements and team history. The choice may influence merchandise sales and fan loyalty, impacting the team's commercial success and Demidov's marketability.
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