What is the story about?
What's Happening?
CBS Sports has entered into a sublicense agreement with TelevisaUnivision to broadcast Liga MX matches in the United States for the 2025-26 season. This partnership will see CBS Sports Network and CBS Sports Golazo Network airing at least 40 regular season and additional playoff matches. The broadcasts will feature English-language commentary from CBS Sports announcers such as Nico Cantor, Adrian García-Márquez, and Chris Wittyngham. The agreement also grants CBS the rights to use Liga MX match highlights and summaries across its platforms, including CBS Sports Golazo Network, CBS Sports Network, and @GolazoAmerica social channels. The coverage will be supplemented by additional editorial content on CBSSports.com and the CBS Sports app.
Why It's Important?
This agreement marks a significant expansion of Liga MX's presence in the U.S. sports market, potentially increasing the league's visibility and fan base among English-speaking audiences. For CBS Sports, this deal enhances its sports programming portfolio, offering more diverse content to its viewers. The partnership could also drive increased viewership and engagement on CBS's platforms, benefiting advertisers and sponsors. Additionally, it reflects the growing interest in soccer in the U.S., aligning with broader trends of international sports gaining traction in the American market.
What's Next?
The broadcasts are set to begin on August 16, with the first match featuring Toluca vs. UNAM. As the season progresses, CBS Sports will continue to air key matches, including high-profile games such as Club América vs. Guadalajara. The success of this partnership could lead to further collaborations between CBS Sports and international soccer leagues, potentially expanding the network's sports offerings. Stakeholders will likely monitor viewership metrics and audience engagement to assess the impact of this new programming.
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