What's Happening?
Paramount+ is providing subscribers access to various sports events, including the NFL preseason game between the Minnesota Vikings and the Tennessee Titans. The Vikings, currently 1-1 in the preseason, are set to play at Nissan Stadium in Nashville. The game will feature second-year quarterback J.J. McCarthy for the Vikings and No. 1 draft pick Cam Ward for the Titans. The game will be broadcast nationally on CBS and available for streaming on Paramount+. Paramount+ offers a free trial for new subscribers, allowing them to watch a week of programming, including sports events. After the trial, subscribers can choose between the ad-supported Essential plan for $7.99 per month or the ad-free Premium plan with Showtime for $12.99 per month.
Why It's Important?
The availability of NFL preseason games on streaming platforms like Paramount+ highlights the growing trend of sports content moving online. This shift provides viewers with more flexible options to watch games, potentially increasing viewership and subscriber numbers for streaming services. The free trial offered by Paramount+ is a strategic move to attract new subscribers, leveraging popular sports events to boost engagement. This development is significant for the sports broadcasting industry, as it reflects changing consumer preferences and the competitive landscape among streaming services.
What's Next?
As the NFL preseason continues, streaming services like Paramount+ may see increased subscriber activity, especially with the free trial offer. The performance of quarterbacks J.J. McCarthy and Cam Ward could influence team strategies and fan expectations as the regular season approaches. Streaming platforms will likely continue to expand their sports offerings to capture a larger audience, potentially leading to more partnerships and exclusive broadcasting rights deals.
