What is the story about?
What's Happening?
CBS Sports has entered into a sublicense agreement with TelevisaUnivision to broadcast matches from the 2025-26 Liga MX season in the United States. The deal includes airing at least 40 regular season and additional playoff matches on CBS Sports Network and CBS Sports Golazo Network. The broadcasts will feature English-language commentary from CBS Sports announcers such as Nico Cantor, Adrian García-Márquez, and Chris Wittyngham. CBS Sports will also have the rights to use Liga MX match highlights and summaries across its platforms, including CBS Sports Golazo Network, CBS Sports Network, and @GolazoAmerica social channels. The coverage will extend to CBSSports.com and the CBS Sports app, providing additional editorial content on Liga MX.
Why It's Important?
This agreement marks a significant expansion of CBS Sports' soccer coverage in the U.S., tapping into the popularity of Liga MX among American audiences. By offering English-language broadcasts, CBS Sports aims to attract a broader viewership, including those who may not speak Spanish but are interested in Mexican soccer. The deal enhances CBS Sports' portfolio, potentially increasing its market share in sports broadcasting and providing advertisers with access to a diverse audience. It also strengthens the relationship between CBS Sports and TelevisaUnivision, paving the way for future collaborations in sports media.
What's Next?
The first match under this agreement will be broadcast on August 16, featuring Toluca vs. UNAM on CBS Sports Network. As the season progresses, CBS Sports will continue to air matches, including high-profile games such as Club América vs. Guadalajara on September 12. Stakeholders, including advertisers and sports fans, will be watching closely to see how the partnership impacts viewership numbers and engagement. CBS Sports may explore further opportunities to expand its soccer coverage, potentially negotiating additional rights for other leagues or tournaments.
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