What is the story about?
What's Happening?
Sky Sports+ is set to broadcast over 1,000 games from the EFL, Carabao Cup, and Vertu Trophy during the 2025/26 season. Every EFL club will be featured live more than 20 times, providing fans with comprehensive access to their favorite teams. Sky Sports+ is available at no extra cost to subscribers, offering up to 100 live events via concurrent streams. Non-subscribers can access Sky Sports channels through NOW Sports Day or Flexible Month Membership, which includes live streams and on-demand content.
Why It's Important?
The extensive coverage by Sky Sports+ enhances the visibility of EFL teams, potentially increasing fan engagement and support. This accessibility allows fans to follow their teams closely, fostering a stronger connection and loyalty. The availability of live streams and on-demand content ensures that fans can watch matches at their convenience, which could lead to increased viewership and advertising revenue for the league.
What's Next?
As the season progresses, Sky Sports+ will continue to provide live coverage, potentially introducing new features to enhance the viewing experience. The success of this initiative could influence other broadcasters to adopt similar models, increasing competition and innovation in sports broadcasting.
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