What is the story about?
What's Happening?
The Chicago Cubs have announced a 6% average increase in season ticket prices for the 2026 season, following their successful performance in 2025. The team spent nearly four months in first place before being overtaken by the Milwaukee Brewers, leading to a surge in demand for tickets. Season ticket holders who renew through 2028 will be guaranteed access to the 2027 All-Star Game and related events at Wrigley Field, with a maximum ticket increase of 3% in 2027 and 2028. The Cubs are currently ranked sixth in average attendance, with bleacher tickets expected to see the highest increase of around 8%.
Why It's Important?
The increase in ticket prices reflects the Cubs' strong performance and high demand for games at Wrigley Field. This move could impact fans financially, especially those who regularly attend games. The guarantee of All-Star Game tickets for long-term season ticket holders may incentivize renewals, ensuring continued high attendance and revenue for the team. The Cubs' position in the postseason race further boosts their appeal, potentially increasing their financial gains and market presence.
What's Next?
Season ticket holders have until September 17 to place deposits for postseason tickets, which include all potential home games. The Cubs have a 99% chance of reaching the postseason, according to FanGraphs, and could host a best-of-three first-round series if they finish as the top National League wild-card team. If the 2027 All-Star Game is postponed due to a labor stoppage, it may be rescheduled for 2029, with commitments to season ticket holders honored.
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